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The Smarter Screen

The Smarter Screen

Regular Price: Rs. 399.00

Special Price Rs. 299.00

(In stock)

  • The Smarter Screen The Smarter Screen

The Smarter Screen

By : Shlomo Benartzi, Jonah Lehrer

ISBN : 9780349412863

Ships in : 4-5 Working Days

Binding: Paperback

Language : English

Publisher : Little, Brown Book Group

Availability: In stock

Regular Price: Rs. 399.00

Special Price Rs. 299.00

Details

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Upto-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

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